We are happy to announce that on April 20th, 2018, Benecaid was acquired by APRIL Group, an international insurance services group and the leading wholesale broker in France, with operations across Canada.
This is an exciting time for Benecaid, our advisors, and our customers. Two decades ago, Benecaid was established to fill a void that existed in the small and medium-sized group space in the Canadian health benefits market. We worked hard to establish ourselves as a viable alternative to traditional plans in this under-served market and built our reputation on our customer service and innovative solutions.
A few years ago, we enhanced our talented team with new management and strengthened our focus on supporting our advisors with differentiated products and digital platforms that help them serve their clients better, and improve the overall experience for plan sponsors and members.
As a result of our efforts and recent investments, we’ve attracted even more top-quality advisors, continued to see growth across our product lines, and most recently launched the award-winning Honeybee digital benefits platform that has the whole industry talking. And of course, we continue to be incredibly focused on maintaining our reputation among advisors and plan sponsors for our employer-centric solutions and leading customer service, for which we are well known in the industry.
In an industry poised for innovation and growth, Benecaid’s evolution and leading market position did not go unnoticed. APRIL understands our vision and shares our values. Together, we will continue to expand our footprint in Canada, bringing market-leading solutions to companies from coast-to-coast.
The labour market is changing rapidly, and digital solutions are at the forefront of this change. We will continue to develop the products and solutions that business owners will need to attract, retain and protect their employees, and we will continue to provide our clients and advisors with the excellent service and quick turn-around times they have come to expect.
If you have any questions, we’d love to hear from you. Please contact your Benecaid Executive Benefits Consultant, Account Manager or a member of our Customer Care Team.
President & CEO
Benecaid Health Benefit Solutions Inc.