Who we are

We are a different kind of health benefits company,

designed for small business

Benecaid started with a simple idea. If all smaller businesses were treated as a group, they could enjoy all of the pricing, product and service advantages normally reserved for the largest companies in Canada. Insurance companies didn’t like that idea, so we built it ourselves.

“Believing that there ‘had to be a better way’,
we decided to design and deliver alternative solutions.”

 

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Marla Schwartz
President

OUR HISTORY

At the forefront since 2000

How we have evolved

Benecaid is focused on the development of flexible products that deliver choice and budget certainty for our clients. We are not a typical insurance company; we offer health benefits solutions that were not previously available, or affordable, for small and medium sized businesses.

Since 2000, we’ve been one of the fastest growing providers of benefits in Canada with over $90 million in coverage provided and have helped over 150,000 Canadians provide the benefits they want.

At Benecaid, we understand small businesses.

Benecaid delivers simple, flexible and affordable health benefits plans for small and medium sized businesses with a big advantage – our plans remain affordable, year-after-year. You’ll want to stay with us for our great products and stellar customer service, and you can because of our sustainable pricing.

AWARDS / MEMBERSHIPS

We’re proud of the work we do

Benecaid is a member of the Third Party Administrators’ Association of Canada (TPAAC) and the International Foundation of Employee Benefit Plans (IFEBP). Health benefits administration is the core business of our company and is built on the pillars of our strong corporate governance. From working with qualified independent trustees consisting of chartered accountants to using proprietary systems that allow real time audit trails along with annual audits by Ernst & Young, Benecaid is focused on transparency for all of our clients and partners.

OUR LEADERSHIP

Innovative Thinking

Decades of Experience

James McKelvie, CA, CA (Alberta), CPA, BSc

CHAIRMAN


Jim was a Director and Chair of the Audit Committee of Focus Energy Trust until its sale in January 2008, and was the Chairman and Trustee of the Canada Cartage Income Trust until its sale in July 2007. Until May of 2004 he was the Chief Financial Officer and a Director at Energy Savings Income Trust and was Chair of Ketch Energy Ltd. until 2005. Jim’s financial experience started with Deloitte, Haskins & Sells where he earned his Chartered Accountant designation.

Marla Schwartz, MBA, CFA

PRESIDENT


Marla began her career at Manulife as an investment analyst and was part of the creation of Newcrest Capital in 1995. In 2005, she became President of Benecaid. Marla currently serves as a Director of TPAAC and is a member of the Governance Committee. She is also a member of The International Foundation of Employee Benefit Plans, Advocis, the Canadian Pension and Benefits Institute, the Museum Trustees Association, the CFA Institute, the Toronto CFA Society and is a Director of The Canadian Art Foundation.

Darren Sacks

VICE PRESIDENT, SALES AND DISTRIBUTION


For the past 15 years, Darren has played a leading role in the sales and marketing arena. Darren began his career in sales as an independent advisor, focusing on the life and health markets. Over a period of ten years, Darren grew a substantial insurance brokerage business that covered both standard and highly innovative products to meet the needs of a large and diverse client base. Most recently before joining Benecaid, Darren served as Director of Marketing for the Ontario division of PPI Advisory.

Leanne Baptista

SR.DIRECTOR, ACCOUNT MANAGEMENT & CUSTOMER CARE


Leanne’s career has been built around ensuring the delivery of customer service that exceeds expectations. Since joining Benecaid in 2004 as a Sales & Marketing Representative. Leanne has gone on to lead various teams including our Administration team with a focus on developing structured, leading-edge administration practices and led the Customer Care and Service team overseeing the expansion of our Call Centre. Prior to joining Benecaid, Leanne held various Customer Service roles for seven years.

Peter Berczi, MBA

CHIEF EXECUTIVE OFFICER

Peter joined Benecaid as CEO after 9 years (2005-2014) as a Senior Executive at Rogers Communications, where he was SVP of Enterprise IT. Prior to that, he was head of Wireless Operations. Peter was previously CEO of InsLogic (1999-2005) an Onex- controlled private label property and casualty insurer acquired by Capital One in 2005. From 1995-1999, Peter was founder and CEO of North Direct Response (now Sitel), a global leader in outsourced customer care and business process outsourcing. Peter earned his undergraduate degree from Queen’s (1990) and his MBA from Wilfrid Laurier (1992). He sits on the boards of In-The-Chat, Benecaid and LONO Lending.

Edward Sherratt, CA, CPA

VICE PRESIDENT, OPERATIONS


Ed has held various senior leadership roles in key customer service and operational areas for large insurance companies. His mandate was to drive significant initiatives that have improved customer service. Ed has also led larger customer service improvement initiatives for various financial services organizations on a consultancy basis. Ed is a Chartered Professional Accountant earning his experience with Ernst & Young.

Roshni Wijayasinha

VICE PRESIDENT, MARKETING


Roshni is a driven marketing pro with over 10 years of progressive experience. With a robust & diverse background spanning top brands on the agency side, she has built her reputation by bringing her creativity and strategic insights to leading global tech brands such as Microsoft, Sony & Kobo, being recognized with Marketing Mag`s Top 30 Under 30 in 2013, DX3’s Top 100 Digital Marketing Pros in 2014 & 2015, Microsoft’s 2014 Women of Microsoft and Sony Ericsson’s Global Select Award. Most recently, she has built out Marketing teams & brands at domestic tech-based leaders, Juice Mobile and Thinking Capital. Roshni is responsible for our marketing department as well as next generation product development.

Constantin Brisca

TEAM LEAD, FINANCE


Constantin is a senior professional with over a decade of experience working in Finance. He holds a Bachelor of Business Administration from Bucharest University of Economic Studies and is currently working towards his CPA. Having previously worked at large multinational corporations such as Citigroup and GMAC, he has leveraged this experience at Benecaid for the past 5 years, where he sits on the Executive Leadership Team and is responsible for the coordination of financial responsibilities and the Finance Team.

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